Director of Sales
Kelli received her bachelor’s degree double majoring in Communication Studies and Psychology from Texas Tech University, graduating Magna Cum Laude. She consistently applies her communication background to develop long-lasting relationships with her clients and truly understand their marketing needs. Having specialized in association media for over nine years, Kelli has extensive experience in consulting clients on strategies that allow them to maximize their marketing investment while receiving the best exposure to our associations' decision-making audiences. As Sales Director, Kelli also implements sales training programs, advises the sales team on revenue generation, and uses her high-level analytical skills to develop overall sales strategies and targets.
“We have a very specialized niche market, and they (MSR) took the time to really get to know our market and what we are all about.”