Starting in 1979, Mitch Mohanna helped associations prosper through the sale of their advertising, exhibits and sponsorships. Mohanna’s mission is to increase non-dues revenue for associations, societies and institutes by building brand awareness for suppliers. Success for associations and their vendors is the cultural heart of Mohanna Sales Representatives (MSR). Mohanna recruits tirelessly and continuously. We interview scientifically and exhaustively so that MSR is staffed by the most talented and effective sales and support people in North Texas. The sales team members who are identified and hired will apply an ethical, patient, consultative, professional selling approach. They build trusting relationships with clients who then support the associations that MSR represents. “It’s an uncommon sales person who can succeed at sales. With MSR you don’t just get exceptional sales representatives, you get a phenomenal support team as well. We go to work for you as an organization.”
Jarren Jones Mohanna has managed the administrative and IT side of MSR from the beginning. She oversees HR, IT, and the financial department, making sure all the details are in place to execute the company’s big picture plans. She leads the administrative and customer support teams with a “we will win” attitude that promotes persistence and brings energy to problem solving. “Every member of the team is a vital part of the whole. We try to give them the best tools, training, and rewards so they can each do what they do best, whether it’s sales, customer service or administrative support. We can teach the skills, but we look for people with the right attitude and then do everything we can to help them grow and succeed, which ensures that our clients grow and succeed.”
Kelli received her bachelor’s degree double majoring in Communication Studies and Psychology from Texas Tech University, graduating Magna Cum Laude. She consistently applies her vast communication background in order to develop long-lasting relationships with her clients, and truly understand their marketing needs. Specializing in association media for over eight years, Kelli has extensive experience in consulting clients on strategies that allow them to maximize their marketing investment, while receiving the best exposure to our associations' decision-making audiences. Kelli also implements our sales training programs and consults our sales team in revenue generation and overall sales strategies.
Principal Sales Leader
Brooke worked in sales for nearly five years before joining MSR in 2012, and she has an especially strong background in digital media sales. Her experience has taught her the importance of balancing digital and print marketing, and she shares that knowledge with her clients when consulting with them to build a well-rounded, effective strategy. Brooke has an impressive track record of working with associations to maximize their advertising revenue. She loves working in B2B sales because it gives her the opportunity to build long-term relationships with businesses and help them achieve their goals.
Donna joined MSR in March of 2016 after spending years providing executive, sales, and marketing support and project management. Her wealth of experience makes her a perfect fit for managing MSR's support staff and daily operations. Using her expert organization skills and keen eye for detail, she improves overall efficiency and keeps projects on track while helping staff to meet individual and team goals. Donna graduated from Northeastern University with a BS in Computer Science.
Mark joined Mohanna Sales Representatives in 2017 after two years of selling Customer Experience software, during which time he took a consultative approach to help his customers reach their goals. He graduated from UC Santa Barbara in 2015 with a BA in Psychology and a Technology Management Certificate. Mark's tenacity and charisma make him a natural fit for the MSR team, where he is proving his ability to build relationships and drive revenue.
Associate Sales Leader
Whit graduated from the University of South Carolina with a degree in Journalism / Marketing. He later received a Graduate Marketing Certification from SMU. His decades of experience in sales and marketing leadership roles have made him an expert at driving sales and maximizing revenue. Whit became a member of the MSR sales team in September of 2018, and his deep understanding of every level of the sales process has proven to be a tremendous asset.
Associate Sales Leader
By the time Evelyn graduated from Texas A&M University in May of 2019, she had already proven herself as a talented salesperson and fundraiser. Her intelligence, boldness, work ethic, and positive attitude enabled her to hit the ground running and quickly establish herself as a highly proficient addition to the Mohanna sales team.
Inside Sales Leader
Chris received his bachelor’s degree from Texas A&M–Commerce in 2009. He started working for State Farm in 2013, running day-to-day operations for two offices and managing both sales teams, all while maintaining his status as one of the top 20 leaders in sales in the DFW area. After spending two years at Farmers Insurance in a consulting role, Chris decided he wanted to get back into sales, and he joined the Mohanna team as an Inside Sales Leader in November of 2019.
Controller, IT Director
Mason graduated from UC Berkeley in 2012 with a degree in English. After working for several years as a software project manager in Austin, he joined MSR in 2018 to handle IT, HR, and accounting duties.
McCall’s intelligence, eye for detail, and years of experience in the association media sales industry make her a perfect fit for MSR's support team. One of her key strengths is her tenacity, and she has repeatedly demonstrated her willingness to overcome any obstacle to support the sales team. McCall graduated summa cum laude from Texas State University with a degree in marketing and a concentration in professional selling.
Client Service Associate
Christina had a decorated career in the United States Army, attaining the rank of sergeant before leaving to start her civilian career in 2013. During her service, she spent seven years in a variety of key administrative roles in North Carolina and overseas in Vicenza, Italy. Her years of admin experience have honed her organizational and analytical skills, and her intelligence and deep understanding of organizational efficiency make her a natural fit for the MSR support team.
Client Service Associate
Paige joined MSR in February of 2020 after working as a sales administrative assistant for a radio company. Her experience in a sales support role allowed her to hit the ground running and quickly become an invaluable member of the MSR support team. She also has experience in receptionist and customer support roles, and her genial personality makes her a joy to work with for coworkers as well as clients and advertisers.