About Our Founder

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Starting in 1979, Mitch Mohanna founded Mohanna Sales Representatives to help associations prosper through the sale of their advertising, exhibits, and sponsorships. His focus was to increase non-dues revenue for associations, societies and institutes by building brand awareness for suppliers, and he worked tirelessly in pursuit of that goal. He led by example to foster a company culture that emphasized an ethical, patient, consultative, and professional selling approach. This company culture endures to this day, enabling our salespeople to forge trusting relationships with clients who then support the associations that MSR represents.  

“It’s an uncommon sales person who can succeed at sales. With MSR you don’t just get exceptional sales representatives, you get a phenomenal support team as well. We go to work for you as an organization.” - Mitch Mohanna